Last fall, a blog post told the story of the Growers Cider ads that were done at Bare Oaks. [click here to read] At the time the ads were on billboards and transit shelters in British Columbia and Alberta. Later, the campaign was extended to a website.

This year, the campaign has come to Ontario. (as you can see above) In this image, all of the people featured are regulars at Bare Oaks. We’ll let you figure out who they are.

Some of my friends and neighbours who recognized me as they drove by the billboard thought it was part of a promotional campaign for Bare Oaks. (they obviously didn’t get a chance to read the tagline) I really wish Bare Oaks had that kind of promotional budget!!